Marketing Services
Full portfolio of marketing services including:
Marketing Strategy & Execution
Social & Paid Media Strategy
Content Strategy & Creation
Branding
Website
Pitch Creation
Branding
The most critical marketing component of every firm large or small, regardless of sector or industry: Branding.
I have been fortunate to have led re-branding and/or brand development campaigns for some of the largest firms including Nasdaq, ICE, NYSE, MF Global and morel. I take a process driven approach to Branding, beginning with research; capturing customer, analyst, stakeholder and prospect perceptions and views. This is followed by synthesization and stress testing - ultimately capturing and distributing that core message across outlets, audiences and vehicles. Given the criticality of your Brand, it is imperative to nail it. Following a repeatable, research driven process will ultimately produce success. It certainly has for Nasdaq and others I’ve developed.
Marketing Strategy & Execution
Having spent over 30 years marketing various products and services across sectors, audiences and industries, I am extremely well versed at drafting and executing a full “Go to Market'' strategy. My experience runs across B2C and B2B, developing comprehensive plans regardless of budget, audience or industry. Most recently, I led the creation and execution of a successful new product launch on a modest budget featuring an aggressive influencer, advertising, content, social and paid media campaign launch. It starts with a great plan and ends with even better execution.
Content Strategy & Creation
Content is King. We’ve all heard this for years and honestly, it's probably more important now than ever. Understanding content needs, drafting relevant content and distributing it in the right place, can never be underestimated. Over the years, I have excelled at writing everything from white papers, to website copy, to Ads, blogs, press releases and more. Specifically, My depth of knowledge in financial products and services, provides me with the required core, fundamental experience to draft content on even the most complicated products or topics.
